You’re a property manager, a business development manager, or maybe a rent roll owner, so your day is packed with client meetings, property inspections, and endless paperwork, right?  

Then somewhere amidst this hustle, you know you’re supposed to use social media in building your personal brand. 

But where do you find the time (or the confidence) to post regularly? 

Understanding the Importance of Social Media 

In this day and age, a strong social media presence is more than just a nice-to-have. I’m sorry to say, it’s a necessity. According to research, 64% of consumers believe in brands that have an active and positive social media engagement. This is where the challenge lies for property management professionals: balancing the demands of their role with effective social media engagement. And it’s a real challenge. 

So try these actionable tips for building your personal brand as a Property Manager on Social Media. 

1.  Plan Your Content
   Content creation doesn’t have to be overwhelming. Start with a simple plan. Jot down topics that resonate with your audience, like industry insights, success stories, or quick tips. Remember, consistency in posting leads to greater engagement and brand recognition.
2. Leverage Tools and Services
   This is where my team can step in. We offer a service called ContentCollab, where we create and schedule your content each month, taking the stress off your shoulders. We understand the nuances of content marketing in the property management sector and tailor our services to meet these specific needs.
3. Engage Authentically
   Respond to comments (don’t just hit like on someone’s comment), participate in relevant conversations in Facebook groups, and share content that reflects your personality and professional values. Authentic engagement builds trust and fosters a loyal community around your brand.
4. Quality Over Quantity
   Focus on creating valuable content rather than the volume of your posts. This approach helps in rent roll growth and enhances your personal brand. It’s better to post less frequently but with high-quality content that resonates with your audience. And, for the love of God, please don’t just throw a prompt into ChatGPT and copy/paste a bunch of posts there.  Sure, use ChatGPT, but please edit every single post so it sounds like you.
5. Monitor and Adapt
   Keep an eye on what works for your audience (not for everyone else). Use insights and analytics to understand your audience better and tailor your strategy accordingly. This data-driven approach ensures that your efforts align with your audience’s interests and behaviours.
6. Utilise Visuals and Stories
   People are drawn to visual content. Test how high-quality images perform compared to selfies you take on your phone, try infographics to show data, and experiment with different video lengths to capture attention. Stories and live sessions can also be powerful tools to showcase behind-the-scenes insights and connect on a personal level. Remember, people LOVE behind-the-scenes stuff and getting to know you personally.
7. Collaborate and Network
   Engage with other professionals and brands within the industry. This is such a good way to grow your referral network. This can expand your reach but also provides fresh content and perspectives to your audience, when you’re tapping into your network’s knowledge base.

Remember, you don’t have to do it alone on this journey. With ContentCollab, we understand that it can be hard to keep up with your content. By handling your content creation and scheduling, we help you maintain a consistent and impactful social media presence, allowing you to focus on what you do best – managing properties and growing your business. 

Let’s be honest, success on social media for property management professionals is a blend of strategic planning, authentic engagement, leveraging the right resources, and adapting to audience feedback. It’s always a blend. It’s about making the most of the little time you have and using it to impact your personal brand and business growth. 

So, are you ready to transform your social media presence and see tangible results in your rent roll growth and personal branding?