Thinking about growing a property management personal brand? Feeling totally overwhelmed about where to start or how to be successful/
Establishing a strong personal brand in property management is becoming less of an advantage these days, but more of a necessity. The rise of digital platforms has transformed how we connect with our audience. And your audience is expecting it.
The key to success (I mean, actual results in your rent roll from your personal brand)? A deliberate approach to your presence on social media.
The Power of Social Media for Personal Branding
Social media a game-changer for property management professionals. But it’s also a huge time-waster if you’re not using it deliberately. Social media offers a casual space to showcase expertise, build meaningful relationships, and attract potential clients. By sharing engaging content, interacting with your audience, and harnessing storytelling, social media profiles become powerful branding instruments.
8 Key Strategies To Grow Your Personal Brand on Social Media as a Property Manager
1. Content is King (or Queen)
Quality and entertaining content addressing the needs and interests of your audience is crucial. Share market insights, property management tips, and success stories to provide value and demonstrate expertise.
2. Consistent Engagement
Engage regularly with followers. Do it regularly, and deliberately. I mean, dedicate time to proactively engage with your followers. Answer questions, join conversations, and foster a community feeling. This boosts loyalty, brand visibility and encourages your followers to engage with you more often.
3. Visual Storytelling
This is a bit of marketing jargon: visual storytelling. But it just means tapping into the power of visuals. Share renovation projects you’re overseeing for a landlord client, publish virtual property tours (remember to highlight the benefit of these tours to landlords), show behind the scenes images, and informative infographics to engage your audience, add value, and allow you to discover what your audience likes most.
4. Leverage Video Content
Utilise platforms like Instagram and TikTok for impactful video content. But don’t forget about “old school” platforms like Facebook and Youtube, where you might find a huge portion of your target audience. Share quick tips, industry insights, or behind-the-scenes views to connect authentically with your audience. Remember to test video lengths. Youtube video viewers might prefer longer form video, but your followers on TikTok are looking for short form video.
5. Network and Collaborate
Expand your reach and establish thought leadership by networking with other professionals and collaborating on social media. Remember, every time you publish content that includes another account on social media, you increase your reach (and chances are, the other account will share your post with their audience too!)
6. Personalise Your Approach
Tailor your content to reflect your unique personality and professional values. This is how you infuse your personal brand with your content. Personalised content resonates more with audiences and helps in building a distinct brand identity. It’s not just about selecting brand colours and fonts, it’s about creating content that has a particular personality that truly reflects you and your personal brand.
7. Stay Informed and Relevant
Show that you’re up to date with current market information. Sharing timely and relevant content positions you as a knowledgeable and up-to-date professional. This creates a relatively easy way to create content: add your commentary to news and market events. Talk about interest rates, legislation changes, local suburb profiles, community events and more. Position yourself as someone who’s opinion is valued in the market place. This will grow your personal brand, as people come to you to hear your opinion on property management related topics.
8. Utilise Analytics
Use social media analytics tools to understand what content performs best with your audience. This data-driven approach can refine your strategy and enhance engagement. It doesn’t mean that you have to make all your content exactly the same, but it will help guide you on the types of content your audience responds well to.
A Social Science Research Network study revealed that 65% of consumers are visual learners, so it’s not a surprise that we prefer engaging with visual content on social media, highlighting its importance for property management professionals.
Wordstream reports that video content generates 1200% more shares than text and images combined, underscoring the power of video in social media strategy.
Digital marketing expert Neil Patel advises on the importance of authenticity in personal branding, especially in property management, where trust is key. He states: “Personal branding is the best way to reach more audiences and create a global persona.”
Ready to take your property management personal brand this year? Join us at The Social Summit for exclusive insights into growing your personal brand, your brand awareness and your rent roll using social media and content marketing.
Click here to register for The Social Summit (it’s free, by the way!)