What’s the Best Marketing for Rent Roll Growth?

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So often, people ask me “what’s the best marketing for rent roll growth?”

I think we’re all looking for that perfect letter, email template, DL flyer example or Facebook post.

You know, the type of marketing that brings a flood of new leads into your office and makes the phone ring off the hook.

So, I’ve got good news and bad news for you.

There’s no perfect marketing tool for rent roll growth.

There are a couple of things that work really well.

But before we talk about the best marketing for rent roll growth, let’s talk about what you need to know before you start any marketing for rent roll growth.

Let’s talk about a word I’ve grown to love (but it’s okay if you don’t love the word… yet).


Julia McCoy said “Consistency is key. Whenever you start, give your audience something to look forward to.”

When you show up consistently, your audience starts to look forward to hearing from you.

And this is where your marketing for rent roll growth comes in.

It’s more important to decide on a handful of marketing strategies and do them consistently, than it is to try everything, but not follow through on it all.

So, do you want some marketing ideas for rent roll growth?

Okay, here’s a list of stuff that works:


Working with your sales team.

Working with other sales teams.

Expired sales listings (check out my ultimate letterboxing formula for this).

Contact private landlords.

Working with strata managers.

Referrals from other professional services (check out my referral marketing article).



Social media posting (here are 16 Social Media Post ideas).

Getting Google and Facebook reviews.

Referrals from current landlords.

Working your buyer database.

Sending the 9 word email.

Running property investor seminars.


Writing guest blogs.

Okay, so that’s a great big long list, right? And you’re not expected to do all of them all of the time.

So, just pick 3-5 of those activities and do them consistently.

Do them consistently and you’ll see results. You’ll get the rent roll growth you’re looking for.

Truth is, I have a handful of favourite marketing strategies for rent roll growth too, so check out my Masterclass: 5 Ways to Grow Your Rent Roll.

And if you haven’t ready my last article, check out 3 Keys to Consistency on Social Media for Rent Roll Growth.

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