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How to use Social Media to Grow your Business (interview with Terri and Shonleigh from pmXcite)

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If you’ve ever felt like it’s taking too long to grow your business using social media, this episode is for you.
Join Ellen, with her special guests, Terri Handy and Shonleigh Draper (from pmXcite) and discover how they’ve grown their business, using social media.
Now be warned… it’s not all rainbows and butterflies in this story.  And the pmXcite success certainly wasn’t overnight.  But if you want to hear about the ups and downs of growing a business using social media, you’ll love this episode.
In this episode you’ll discover:
  • How Terri and Shonleigh have gone from ignoring their Instagram for months to being SUPER prolific on Instagram (including doing some pretty awesome reels)
  • Which social media platforms are the BEST for pmXcite right now.
  • How they balance and manage their social media with 2 of them in the business (“who does what” when it comes to their social media strategy).
And if you want more social media training, be sure to join us in The Social Summit: 16 days of free social media training to take your business, your brand and your rent roll to the next level!Here are some links you’ll want to check out after the episode:
pmXcite Free Resource Bundle (mentioned in this episode)
The Social Summit (free social media training)How often should you post on social media? (take the free quiz)
Don’t have time to listen to the episode?  Read the transcript here.

Speaker 1:

Welcome to the rent roll starter podcast. My name is Ellen Bathgate and I’m a property manager, turned rent roll owner, turned rent roll growth coach. If you want to discover how to grow your rent roll using cheap and often free marketing strategies, you are going to love the rent roll starter podcast. Welcome to the rent. Roll starter podcast today. I have two very special guests joining me on the podcast. Terri Handy, and Shonleigh Draper, who are the founders of the learning platform pmXcite. In this episode, we’re diving into how Shonleigh and Terri use social media to grow their business and their brand, as well as the struggles they’ve had with social media too. Now, if you want more training on how to use social media to grow your rent roll, make sure you join us inside the social summit, which is our free live training event. Teaching you how to create unlimited content ideas. Stay consistent on social media and ultimately use social media to grow your rent Roll go to rentrollstarter.com/socialsummit. Or click the link in the show notes of this episode to join the social summit. Okay, now it’s time for you to make the team behind pmXcite. Let’s jump into the episode now.

Speaker 2:

Well, hello and welcome to this week’s episode of the rent roll starter podcast. I’m super excited today because I have my first ever guests on the podcast, Terri Handy, and Shonleigh Draper, from pmXcite. So I’d really like to introduce you to these wonderful guests. Um, both Terri and Shonleigh have come from different sides of the property management industry. So what I’d like to do is Terri and Shon, can you introduce yourselves and tell me a little bit about where you’ve come from in property management and what led you to start pmXcite. Terri, do you want to go first?

Speaker 3:

Well, I do. I always like to go first, just, um, everyone may have noticed that already, but, um, so I I’m really lucky I’ve had a background in real estate for a long time. Um, I used it, my dad had an agency and in between kids, I would come in and help out. Um, in the property management section, you know, there was always, someone needed a bit of someone needed a bit of a hand. And then, um, later on down the track, I actually purchased the business. Um, but he didn’t have a rent roll at that stage. So I had to start mine from scratch. And even though I was a salesperson, somehow property management sucked me in and I love the relationship side of things. I dunno. I just, I think the, the whole, um, privilege of caring for someone’s major asset, um, was, yeah, that really appealed to me. I quite liked it. So that’s kind of how I got started in property management. Then I sold that business when my son became ill and took up consulting and that’s kind of, what’s led me to where I am now.

Speaker 2:

Very cool. Very cool. So it’s really kind of in your blood

Speaker 3:

Terry, it is, although how dad conducted real estate and how I do or did very different, very different. He’s probably more, um, you know, um, you know, that whole, not, not, not about building relationships and, you know, the client experience so much, he was more about collecting the rent and you know, that, but that, that was the year then. So

Speaker 2:

Yeah, that’s true. That’s true. And Chumley.

Speaker 3:

Yes. So I don’t have any property management experience. Um, and I always feel like I have to say that they’re in Ontario. I’m like, I don’t, I actually haven’t been in property management, but I was a real estate agent and I worked in McGrath and so I’m in Brisbane and that was an awesome experience. I loved real estate. I’ve always been in sales and, um, yeah, I, my only real experience with proper management team was having to, I remember having to deal with the key thing and being like, like, why is this not like so much easier than what it is guys? I kind of just, I think I gave them to you last week and now you don’t have them. Like, it was just, that was quite stressful for me, but I loved our PM team. They were amazing. Um, and I get along with those girls really, really well.

Speaker 3:

And I remember saying to my boss, and I remember saying to my boss, how come like the PM’s don’t come to lunches with us. And that we’ll like, oh, because that, you know, they’ve got their own team, we’ve got ours. And I was like, oh, that’s really confusing. Cause we’re all kind of wanting together. So I listened to those girls a lot in the conversations, um, and w we’re in the same space. And so I learned a lot from them my time at McGrath. And then I started a recruitment agency, which I still have in Brisbane, things like recruitment and I specialized in real estate and property management recruitment. So, um, I do know a little bit about it now, but I still have to like preface conversations and say, I have not been a property manager, um, is like, you kind of could be though, because you know, so much about it now.

Speaker 3:

Um, so, and then Terry and I decided to join forces in, was it 2000? Yeah, 2018, 1919. So I was on maternity leave. I had my first son, my only son actually, sorry, his name’s Alfie. Um, first baby and I was working from home is that, I think he was about 10 weeks old, maybe Terry, about 10 weeks old, maybe Terry was quite young. Um, and my business coach, I had connected him with Terry because Terry had this phenomenal idea to, um, yeah. Basically do some online stuff, right industry and really provide some amazing resources. Uh, and she, I connected her with Ben and said, you guys should talk and help Terry cause she’s amazing. And she needs to get his business up and running, you know, in addition to what she started doing consulting. And then he came back to me a couple of days later and was like, you should do that with Terry.

Speaker 3:

And I said, I remember it absolutely nauseous. And he said, well, I know it. And I said, I turned her company management. And he was like, you don’t, you don’t need to know. You probably mentioned, Terry knows it, you know, marketing you’ll be a great force. Um, and I just said, yes, you know, probably straight away we had a chat and I was like, yeah, let’s just do it. Um, and yeah, that was, I think Jeff, I think it’s January or February, 2019 and said fossil two years were here and we had done exactly what we wanted to do and then some more. Um, and yeah, it’s been a really exciting journey, but basically it started out on maternity leave. And in hindsight, I’m like, why did I do that? Like, was that like, was your first baby, not enough, Sean Lee, well, you’re not busy enough, but the reality is I think the timing was so perfect because, you know, I had, I had a little bit more time, so I was out of my other business. So yeah, it’s been an amazing journey. And yet I love with Metairie Olsen.

Speaker 2:

I love,

Speaker 3:

Sorry, Ellen. I was just saying, I love hearing that from her side. Um, and it makes me laugh because at the time it didn’t even occur to me like having a 10 week baby would be a problem. Totally cold because it had been so long since I’d had my kids. But when I look back, I’m like, Ooh, I was a bit mean. So, um, but yet you’re a trooper Shawn, we made it work. It was good. And yeah, it is, it is a timing thing. And I can’t imagine my life now that payment side. So it’s funny though, sliding door moments where I think to myself, imagine if I just said, no, I can’t do it. I actually could. I could do it cause I’ve done it. Um, but I could have said no and we wouldn’t be here. So we would, Terry would be here just without me. So yeah. It’s um, I’m glad I said yes. And here we are.

Speaker 2:

And the property management industry is so grateful, but you both said yes to this because our industry is a different place for having Pam excite the unit.

Speaker 3:

Oh, bless. Thank you. We love it. Yeah. And Terry obviously is the brains behind property management loves it is so knowledgeable. And so yeah, we’re having a great time. We love, um, payments that we love our community. We’re very lucky. We’re very lucky to be connected with you, Ellen, um, and your community as well. So yeah, we’re here for the long haul. I think that Metairie definitely.

Speaker 2:

So I want to transition our conversation to talk a little bit about social media, because you know that I’m a huge fan of social media and using social media to grow your business, your brand and your rent roll when you’re growing a rent roll. But I actually want to ask you about your experience with social media and using it to grow PMX side as well. So like right now you’re pretty prolific on social media. Lithic on social media, but I want to ask, has it always been like that for you? Have you always been this prolific on social media? No,

Speaker 3:

There were crickets for like six months. No one liked any of our stuff we will on Facebook to start with. And I had experience, um, so my role with him excited, you know, doing the marketing and helping with brand presence and, um, trying to get the word out there and trying to reach our community. And I had experienced doing that with pink, red, and loved that. And I do a really beautiful community of women and it was, it was a no brand to me called Harry will go on Facebook and we’ll build a group and people will ask us if they have questions and we can help them. And we can obviously market out service to them in, you know, in the meantime. And then we kind of did the same stuff and it just, it didn’t work straight away. I was like, Terry people don’t want to talk to us in groups like they’re, they’re busy.

Speaker 3:

And so, um, we did have a community on Facebook on basic and we still do, it’s got a couple of hundred people in there. Um, but we didn’t find that to be the best way to connect with people. What we found was just connecting what we found was just connecting with them. One-on-one um, in messages and messenger and things like that was really helpful to us. Um, but to be honest at Facebook to start with was a bit tricky. We were also trying to find our way L and we didn’t really know, um, who we were as a brand yet we knew we wanted to help the industry. We didn’t really know through, like, are we helping the principal? Or we were helping the property managers that were helping the BDMs, what are we doing? So we had to kind of figure that out for ourselves.

Speaker 3:

I think, um, and then Facebook having a Facebook page is probably the most important thing that we’ve done for our brand and for our presence and showing up. So we made a decision very early that we were going to do free stuff like you do, which is amazing. And so every single week, every single Thursday at 11:00 AM for two years straight, we showed up on Facebook and we did our live and we caught a pre-mix live. Um, and there were so many times where no one, no one came to the live, no one even liked to live. It was like, we’d spent all this time doing it and no one kid, um, and it could be, it was, um, and it could be, it was a little bit disheartening at some points. Um, but we knew the consistency piece with social media would pay off and it certainly did in my other business.

Speaker 3:

And so it was like, Nope, let’s just keep going. Um, and up until Terry was it last month, um, we had delivered that session every single week on Facebook until recently moving it to a podcast. So Facebook has been huge because that is where we’ve now grown our audience, but it took two years, Ellen. It was not like a six month thing. It was, it was not an overnight success. It was a lot of work, a lot of changing our colors and our style and how we speak to people and learning our dialogue and our language and how we want to communicate people. That was probably the trickiest part. Wasn’t it. Terry’s figuring out how do, how should we be communicating with people and what do they want from us. So, and we’re still figuring that out. We have not nailed it yet. So, um, yeah, lots of challenges. Um, and especially as the algorithms change, it’s like you nail something and you’re like, yes, people are, we’re getting traction. And then the next week, no one says anything. And you’re like, like we’re back to square timid. Like we’re back to square one. So yeah, it’s been a journey. It’s been a roller coaster. That’s for sure.

Speaker 2:

So if I can ask you to narrow down, like what has been the biggest challenge on social media for you?

Speaker 3:

I, I think the interaction and the engagement, so even getting, you know, asking questions of your audience and the reason we’re asking questions is because we want some engagement, so we know how to better help people. And when you have crickets, it’s like, oh, like, how am I going to help if I don’t actually know what people really want? So I think engagement definitely, but that has also, we’ve learned is just being consistent. So I’m showing up every single Thursday being the trusted advisor going, we know you’re not watching right now. We’re going to show up anyway. And so that takes time. It takes energy. It takes, you know, our resources, money to do those things. But I think, yeah, just the consistency has helped with the engagement that Terry would you agree? That’s probably been one of the hardest things to navigate. Yeah. Consistency, I think has been not just the, um, part of our success, but part of our success, but also was a big challenge because sometimes you didn’t feel like doing it.

Speaker 3:

Um, and, but we just kept each other accountable and we turned up the other thing, and I know that you’ll probably, um, be relating to this. Ellen is about refining your message and that one of the things it did take us, it took us a lot. We thought we knew what we wanted to say and that people would be interested, but it did take us well. Okay, well, they’re interested, but how I’m delivering it is probably not the best way for them to jump sort of, so if anyone goes back and I can’t possibly do it because it’s, cringe-worthy to look at how we interacted what we said to start with, and then by the end of it, where she use a formula, which is something, um, again, you probably teach, uh, it took us a little while to, to figure it out, but having a formula and how we, um, the format of the, the, the live and the five and the, what we put in the description and all that kind of thing was really important by the yeah.

Speaker 3:

By the end of it. So, um, but it was tough to start with very, to the elements, a lot of, um, you know, all that competitors are on Facebook. So not that we see them in like this, we’ve got to beat them, competitive nature, but everyone else doing the same stuff that we’re doing, we’re all on Facebook. So you’re always competing with other people’s messages and their marketing and how wonderful they are doing things and how often they’re turning up on life. Um, and so that’s a challenge in itself. It’s like, cool, okay. So Ellen’s in a very similar space that we are, how can we deliver something that isn’t what Ellen is doing? Cause she’s already doing it really, really well, but we’re all, you know, kind of on the same playing fields or how do we deliver something different that people are going to get value from. And we’re not just, you know, kind of doing the same stuff that you’re doing or another trainer or consultant in the industry is doing. So it’s quite challenging to come up with different content and different stuff that people will find value in because there’s already so much amazing stuff out there. So for us, that was, you know, we really had to, again, define, we had to, again, define what are we doing here? What do people need from us? Let’s stay in our own lane here. And I think we have done that really well. Yeah.

Speaker 2:

I agree. So can I ask a follow-up question that I did not prep you for? Um, now you can now notes before this podcast, but this is something that in the real estate industry, we feel like the market is so saturated by other realists. You said agents and by other property management companies. And so we know that our audience is seeing stuff from all of our competitors. How do you stay in your own lane? And how do you overcome the challenge of looking what your competitors are doing and thinking, oh, I need to be like them, but I also need to be better than them. How do you deal with that? And knowing that, you know, your competitors are doing stuff as well, how do you stay in your own lane?

Speaker 3:

I’m honored. I’m honored. Yeah. I don’t look there, Tara. I’ll say my thought. I don’t personally look, I love that other people are doing stuff in the industry and on Instagram, I’m all about it. And it’s really cool to connect with other people in Instagram because it’s a different kind of connection on Facebook. I don’t look at other people’s pages. Um, I want to hear about something unless, you know, Terry sees something in a fade and mentioned something to me or someone else mentioned something to me because I’m not in a lot of those groups on Facebook groups that I’m sharing other people in the industry out there. I don’t look sideways when it comes to that. I learned that really, um, that lesson I learned when I worked in real estate and then in recruitment, because I did start looking sideways in recruitment and it got really scary really quick.

Speaker 3:

Cause I’m like, oh my God, they’re doing so much better than me. And they got more ads out than I do. Um, and that was a big mistake. So that, that instilled a lot of fear in me that maybe I can’t do this. So I said to Terry very early on dignitary, I’m not going to look sideways. I’m not going to worry the way it goes is doing, let’s just do what we want to do. Um, and yeah, we’ve just kind of, you know, inconsistent with that. And there’s enough space for everyone to play there. Or so everyone to play, there are so many agencies, so many property managers. Um, we, uh, there is plenty of everyone. So I think having that abundance mindset has helped as well, a bit. Terry, what was your incident that seamless it? Yeah. Similar in that, I guess learning, and this is something your listeners will probably struggle with as well, because yes it is.

Speaker 3:

Um, there are shiny new things happening and oh, they’re doing this and they’re doing that. And I noticed it. So everybody else must notice it, but it’s actually gaining confidence around your voice. So I can say exactly the same thing as Sean Lee, but how I deliver it may be in a slightly different way and that will connect with somebody, um, hours. And I think helping, so that confidence piece coming through that was, it was really important for me to, um, pay attention to those odd, you know, little random messages. We get a lot more of the now where someone would say, oh, when you said this and I was like, oh, I’m listening, I’m listening. And because we, you know, our, um, our message and I always say, w we really like common sense down to earth that I can’t do, um, hyped up sort of, I would love to cause I get all pumped up on the inside when, when somebody else is like that Shanley talks Milly miles an hour, I’m a little bit slower, but, um, yeah, just trusting that, um, there are out there is our tribe out there.

Speaker 3:

Um, I think, and that would be the same for the listeners as well. So, um, there is going to be people if you’re true to yourself and you’re authentic in your, your message and, and that desire to serve, then, you know, people will find you back to Ellen is just being like just having original ideas and Terry and I are like, we’re not looking at what everyone else is doing and just going to copy it. We are together. We are having strategy sessions. We’re going right. What can we do next month? How can we do something different here? What can we do? What resource can we create? Um, I think it’s just a, um, I think it’s just about having that level of being original in what you’re doing. Um, and that’s, what’s going to attract other people too as well because they haven’t seen it before.

Speaker 3:

So we all have different, you know, original ideas just executing them. And like Terry said, having the confidence to do that because at the beginning, Terry is like insane wealth of knowledge, information experience. And I would have to kind of like draw things out of her because she was like, oh, I don’t know if I should put that out there. And I’m like, Terry, it’s fabulous. Let’s just do it. You know? And it was just, it was gaining that confidence for both of us to just put our message out there, have our voice and just not be scared of getting criticism or feedback cause you’re going to get it anyway. It’s just a reality of it. Um, the other thing I was going to say, Ellen, cause I love talking now, um, because what, for ones it’s not Terry it’s me. Um, and the other thing I was gonna say is just looking at other industries, we have done that.

Speaker 3:

That’s probably a bit of a tip here today is look at what others outside the industry are doing and figure out, you know, we, um, there’s a, there’s a person outside of the industry, like a mental we’ve looked at what that person’s doing until we’ve looked at what that person’s doing in another completely different field. And I’m like, that’s really cool stuff. We can do that in our industry. So I think I’m looking elsewhere. You’ll find some really cool ways other people are marketing stuff and go, that goes the same for real estate agencies. Property mentioned businesses, look to other people to find some different ideas because otherwise we’re just all recycling the same stuff. And it’s very easy to do that.

Speaker 2:

I agree. I think in, in the real estate space, especially when you’re growing a rent roll where we’re all collecting rent, we’re all doing routine inspections, we’re all doing those things. But if you can have some original ideas and if you can sort of turn the blinders on when it comes to what your competitors are doing in the marketplace and create your own brand and your own voice and get ideas from other industries, um, what you can create so much more value in, in what you’re delivering on social media,

Speaker 3:

Um, and building relationships, you know, with you Ellen, we had a relationship, you know, with you Ellen, we had a relationship with you where if someone approaches us and we can’t help them with what we do, we send them your way because we know you’ll be able to help them. So I think that abundance mindset is really important as well in saying, I can’t help you with this, but someone else might be able to, um, they’re just building referrals in general in our industry is really important. So we’ve got, you know, we have a growth program and we’ve got BDMs all over Australia, sending each other referrals. They work for all different companies, but they trust each other now. And I love that. So I think just being creative and how you can get your message out there and referral partners are a massive thing. Massive way to do that as well.

Speaker 2:

Yeah. I, I, I agree. Referral partners, uh, just like I think goals, meaning when it comes to growing a rent roll. So can I ask you, uh, uh, quite a specific social media question, what platforms have been the most valuable to you when it comes to growing your brand and growing your business?

Speaker 3:

Yeah, so Facebook definitely. That’s where it’s been at just specifically being, having a face specifically being, having a Facebook page showing up there every single week, multiple times a week. Um, we were probably doing all the things that you talk about in all of your programs and things that you run Ellen is just being consistent with your social media messages, um, and your branding as well. That’s been really important. So we post, you know, multiple times a week and we also jump on, um, well, not now because we’ve moved across to the podcast, but we were doing weekly lives on there. We post videos, the definitely the Facebook page when not really too big in the Facebook group community space. Um, there are others in the industry that do a really good job of that and have, you know, huge communities we don’t. Um, so we don’t really play in that space too much.

Speaker 3:

We have, um, obviously gathered out, you know, a database and network of people that we speak to weekly as well. You know, that’s not on social media, that’s in, um, throughout email marketing. Um, but I want to say Instagram. So I have probably net we’ve only been on Instagram properly for a few months. We’ve had it for ages and we just kind of, I let it sit there and kind of die cause I just didn’t want to tackle it now. Um, I think we’ve got, you know, um, I think we’ve got, you know, nearly 600 followers on Instagram, but we have only grown that in, in a couple of months time. It’s been amazing to see how fast it’s grown, but it’s so easy to interact with people on Instagram. I’ve had more high quality conversations on our payments at Instagram in two months then at Terry than I probably have had on our Facebook messenger. Um, over the last couple of years, like they’re coming in thick and fast people asking questions, they interacting, um, it feels more fun and it’s not even that it’s just fun and you’re not getting anything out of it. Like we have had people join our growth program through Instagram. I squealed when that happened, I was like,

Speaker 2:

Look, this person came from

Speaker 3:

The Instagram thing. Like it’s so exciting. Um, and it’s nice to be able to say this stuff as well. So I think that’s Instagram has been amazing because you can see what they’re doing and you can actually learn about these people and connect with them. It’s not one sided. Whereas I feel like Facebook, I don’t know. I just, the engagement piece was really hard towards the end of it. We’re still going to be on Facebook. Absolutely. Um, and talk about absolutely. Um, and talk about our services and what we do there, but I think Instagram has been huge for us with the engagement piece and that’s what you want to do. You want to be engaging with your potential clients or members. So yeah,

Speaker 2:

I agree. I really love Instagram as well because of how to way

Speaker 3:

The conversations can be. Yeah. Yes. So you’re, you’re, you’re amazing on Instagram. Like we loved your stuff and it’s, it’s the consistency phase, right? Just showing up, asking questions, getting people engaged. I feel like Instagram is actually less about may, may, may, and it’s more about like the audience and you’re kind of in service to them. They’re a little bit more so that’s, that’s why I love it. I’m yet to get Terry on the stories, but I will do that very shortly. Ellen, going to get tired, come on. We will be watching and waiting to see you. I tried to trigger it the other day with an Instagram filter. I opened up zoom and I tried to put the Disney filter on her face and I filmed it and then it stopped my whole phone free. I’m frozen. I lost it frozen. I lost it. So that was not fun, but yeah, you can do fun things like that on Instagram and just kind of show people your personality that’s because that’s comma. And um, I immediately now, when she gets onto a zoom meeting and she has her finance, I’ll just stop my video. I want it has big chipmunk guys and things like that. I, it just, yeah, I love that filter.

Speaker 2:

Can I ask you about, because there are two of you in the business, how do you, how do you manage your social media in a way that includes both of you in your social media plan?

Speaker 3:

Really good question, Alan, because it is, um, I guess what we’ve done is we’ve played to each other’s strengths there and Sean Lee loves social media she’s right across it. Like I, that the whole Instagram thing, I was like, yeah, we need to be on Instagram. Like, yeah, we need to be on Instagram. And then we get the one I’m like, oh, I don’t even know how to like, have that. Why am I getting a message? Did they share like that? So I’ve got to get my head around it. But, um, I think what we do with our content is that because we do have a, a formula and we are looking ahead all the time. That was probably the biggest game changer actually is looking ahead. Um, and even though we might not be the best at batching, we are getting better. And, um, so having that plan, having that formula helps us to identify who’s doing what, and then, um, it really, so you’ll notice that when we do things, if it’s a property management question, all most likely answer it.

Speaker 3:

If it’s something that is going to be related to mindset or wellness, um, that kind of thing. So, you know, Sean Lee will be involved. So in this P and w we work in seasons, so this season is productivity and mindset, um, mindset. Um, and so Sean, Lee’s been a lot more vocal. I’m going to that that’s being really polite. Like she’s just been banging on all the time. Um, that’s why we do it and, and share the load. So it’s not, um, I think if you S for us in a partnership, if we, it was like called, that’s your job, and this is my job that that’s potentially not going to work. Um, there’s, there’s sort of strengths that we play too. And then, um, yeah, so like we work at, and, and I, this is my other big thing for anyone who’s out there. And I was, I didn’t know whether to be really, um, uh, I guess, offended or really, really chuffed when this 70 year old lady said to me, oh,

Speaker 2:

Terry’s on Facebook. I can do that. And I was like, does

Speaker 3:

She can come? But no, it was, he did it, but he was kind of local. He was kind of local, you know, there’s a lady who is not, um, uh, I guess, you know, young and fit and all that kind of thing, and she’s still doing it. So maybe I can as well. So, um, and Sean, Lee’s never allowed me to hide, I guess that’s the thing as well. So yeah, definitely. I was going to say that the thing Ellen it’s, um, you know, I think in any, any partnership is, you know, business partnership, especially in Terry and I don’t live in the same place, so we don’t get to be together very often when we do, we have so much fun, but we’re always, you know, together, um, virtually I think it’s being able to say, you’re really, really good at this. I’m not so good at this.

Speaker 3:

Terry, would you mind doing X, Y, and Z, and then I’ll do this and not, you know, kind of delegating to each other. And we do that really effortlessly, and there’s no weirdness about it. And I’ll say like the other day, I said, Terry, I need three tips from you for this. And she didn’t even ask her that before. She just gave me the three tips because she knew that my job was to go and do that. Um, so it’s kind of not, um, kind of not, um, playing in each other’s space, you know, it’s like, Terry knows that’s what Shalena needs to do. She’ll figure it out. Um, we definitely, you know, I get terrorist approval on some certain things and make sure she’s happy with how things look, especially if we’re going to be doing any rebranding kind of stuff. Um, but yet day-to-day Terry trusts me to do what I do.

Speaker 3:

I trust her to do what she does. Um, and it works. Yeah, it works really well. So, and Instagram is definitely, definitely the platform that I’m going to be playing on a lot more. I’m not going to go take top, cause I’m not going to dance. I’m not a dancer. Um, but I’m definitely going to be playing on Instagram more because just the, and Ellen, the other thing I was going to mention as well was, um, on Instagram, you can see analytics. If you have a business, I’ve found that to be incredible. Like the inside there is so cool. Whereas Facebook, I really struggled to figure out who are our people? When are they online? When are they lacking stuff? When are they able to watch a live video? Um, Instagram, it’s been very, very adamant and very quickly here are people he’s with her online. Here’s a demographic. Are they mainly men? Are they mainly women, whatever. Um, that’s been phenomenal. Um, that’s been phenomenal. So I’m loving Instagram just for the insights that you get. Um, cause then you can give people what they want and that’s kinda what we wanna do.

Speaker 2:

That’s right. Yeah. That people, I only want to follow you if you’re giving them what they’re interested in. So paying attention to that is just gold.

Speaker 3:

Yeah. And it’s free. Sorry. Should we just mention it’s free. Hello, Instagram, how I was thinking the other day, how is Instagram still free? And then I had this scare authoritarian title. I was like, what happens if one day they’re like, Hey, it’s going to cost you like a thousand dollars to on Instagram a month. And we’re all like, what’s that like they could do that. They could make us pay for Instagram. That scares me. I’m like, I don’t think they will. Um, but yeah, the fact that it’s free at the moment is amazing. It’s such a good, and imagine how much money has been generated in people’s businesses through Instagram. And it costs us nothing to be on there besides that time. So yeah. Love Instagram.

Speaker 2:

I agree. I’m a huge Instagram fan as well. I’m a huge, huge fan of

Speaker 3:

The first real that I ever watched Ellen.

Speaker 2:

Cause I’m like, what has she doing that?

Speaker 3:

I thought it was supposed to video and what’s coming out. So yeah, I think you’re my first, no, that’s kind of cool, but a little bit of fun to create. Um, I haven’t gone into it yet.

Speaker 2:

They’re a little bit of a time investment, but they, um, in terms of reach and engagement, uh, they seem to help significantly. So they’re worth the investment that’s for sure. So Terry and John Lee, can I ask how people can connect with you and PM excite if they want to, um, follow you on Instagram, if they want to get in your DMS or if they just want to find out a little bit more about the amazing platform that I’m excited.

Speaker 3:

Excellent. I think, um, you just look for Pemex site on your favorite social, but definitely Instagram. So P M X, C I T E. Um, we’re all about the XV. We’re all about the X factor. Uh, that actually I have no idea why I do that cause I just didn’t buy very well at all. And

Speaker 2:

Sean, I was like, what are you doing? We’re not using that.

Speaker 3:

So we’re all about the X factor. So, um, our website, humic site.com, um, that’s, you know, we’ve got some really good free resources there. Um, there’ll be a pop-up guys. If you go there for the first time where you can download a refer a federal partner checklist, um, if you click on the button at the top where it says free staff you’ll, um, get taken through, we’ve got this amazing little, 12 minute minutes to Google review course that, um, you know, people have had great success with we’re about to update that actually we’ve got, you know, what to do when, um, maybe you don’t have a positive review, come on board, that kind of thing. But yeah, th there’s plenty of stuff it’s always changing. Um, but definitely where we’re hanging out is, um, either on a podcast, so PM excite the podcast or, um, Instagram or Instagram at the moment. So,

Speaker 2:

Hmm. And I have done your course on getting Google reviews and it was fantastic. So whether you’re watching or listening to this, please go to Pam excite.com. And at least if you do nothing else, take that course so that you can get some more Google reviews for your agency.

Speaker 3:

Can you say that? And I’m like, oh, that was so bad. We did it guys. That’s exactly what you need to get past. So we were revisiting we’ve refilled. We definitely just need to upload it, but you gotta start somewhere and it’s not going to be perfect the first time you do it or even the second time. So

Speaker 2:

That’s right. Thank you both so much for being my very first ever guests

Speaker 3:

On the rent roll startup podcast. Please, if you

Speaker 2:

Are listening to this head on over to PM, excite.com or visit them on Instagram or Facebook, or grab a copy of their latest episode on episode on whatever cross platform ladies. Um, and I look forward to having you back for a future episode. Thank you.

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