Rent Roll isn’t growing as fast as you’d like?
New leads not coming in anymore?
Feeling like you’re not growing the way you used to?
Have you hit a plateau in your business?
Just not growing as fast as you’d like to be growing?
Last week in my blog I shared some external reasons why your business might not be growing as fast as you’d like. But there’s another reason why your business might have stopped growing, and it’s more common than you’d think…
The reason is YOU!
I call this reason an “internal reason” and it’s usually because something is going on inside your own mindset that is stalling your business growth.
Here’s the good news though:
This is completely within YOUR control!
Internal reasons are the MOST common reasons that new business has stopped coming in. Internal reasons are usually a symptom of some variety of “self sabotage”, changed focus, laziness (although I doubt that’s the case for you!) and other internal/subconscious blockages – or “upper limits”.
I know this sounds a little “woo woo” but I’ve experienced these things myself, seen it in every other business owner I coach and most of my friends have experienced these things.
And I’ll be honest: Sometimes they’re hard to break through, but they’re completely in YOUR control, so you can fix them!
Let me explain more about the concept of “internal reasons, self sabotage and upper limits”.
The person who best describes this concept is Gay Hendricks, author of the book The Big Leap. This book is completely about discovering your “upper limits” and breaking through them. So, if you haven’t read that book yet, and you’re noticing a plateau in your own business, PLEASE get yourself a copy immediately!
Gay Hendricks explains, in The Big Leap, that we each have a level of success and happiness we can achieve before our subconscious reminds us that we have reached our “upper limit” of happiness, and creates something to keep you below that limit at all times. It’s our brain’s way of keeping us “safe” from the unknown.
- Feeling Fundamentally Flawed.
If we feel like deep down we have flaws, then our brain might stop us from attempting (and possibly achieving) big goals, so that we don’t have big failures.
If we step “outside the mould” of our friends and family and have even greater success than they do, they might not love us anymore.
- More Success = Bigger Burden.
If we feel like a bigger, more successful business equals much more work and burden, this isn’t very appealing. (Here’s a little secret – this is, personally, one of my BIGGEST upper limit problems in my own life and business, which I have to keep breaking through)
- The Crime of Outshining.
If you’re much more successful than your friends or family, maybe you’ll outshine them and they’ll look or feel bad about it. So it’s safer not to outshine them.
So, what do you do about this?
Let me share with you the exact three-step process I go through to break through these “internal reasons, self sabotage and upper limits”
Ask yourself: If I had ALL the new business coming in that I could ever want and I had ALL the success I could ever want, what’s the “bad side” of that?
You might discover that you feel that you’re flawed and won’t achieve this goal, so you don’t want to try (reason 1), or that you’ll become an outsider in your group of friends because none of your friends have ever had a really successful business before (reason 2), or maybe you feel like if you get lots more landlord clients you’ll be so busy you won’t have time to spend with your family (reason 3) or perhaps you don’t want to “show off” in front of your friends and family by having a growing business in case they feel bad (reason 4).
Identify which of the four reasons is causing you to hit your “upper limit” and write it down in a sentence. For example, I often find that Reason 3 (More Success = Bigger Burden) is my most common “upper limit” problem. So I would write: If I get more landlord clients I will have to work much longer hours and never see my friends and family!
Now that you know what your “upper limit” is, start to question this belief. The way I like to question this belief is to write a list of 100 reasons why this belief is false. Yes 100 REASONS! The reason this exercise is so effective is it forces you to find many reasons to PROVE that your false belief is actually false. When you complete this exercise, push through to finish the WHOLE list. No matter how hard it is to come up with 100 reasons, keep thinking of more reasons. The practice of figuring out 100 reasons why your “upper limit” belief is false totally cements the fact that your “upper limit” belief is only a belief and totally false!
Once you’ve written your list of 100 reasons why your “upper limit” belief is false, examine the list and decide whether your list proves that your belief is false. If your list doesn’t convince you, write a longer list! Writing this list WILL convince you sooner or later – so keep on writing!
If you’re convinced, then write your new belief. For me, I’d write something like:
If I get more landlord clients, my business will be able to afford more assistance and I’ll actually get to work less!
Now, I’ve got a bonus step for you, once you’ve smashed your “upper limit” belief…
Take action and get committed to your goals again! And if you need help getting committed to your goals, download my workbook on the 4 Steps to Total Commitment now!
If you haven’t read my latest article on The Two Reasons New Business STOPS Coming Into Your Rent Roll… and how to fix them! (Part One), check that out now.